HOW TO
RISE THE
CORPORATE
LADDER…
All It Takes Is
‘One Word’!
How Iconic Brands Stand-out With ‘One Word’
How Iconic Brands Stand-out With
‘One Word’
Every iconic brand is built around a single core value. The brands we admire most win because people experience that value every time they engage with the brand. Before stepping into a leadership opportunity or a new role inside your company, you are being evaluated, often subconsciously, on one question:
Who are you, and what value do you consistently bring?
Here are a few iconic brands and the ‘One Word’ core value people experience every time they interact with them:
=
SIMPLICITY
=
GREATNESS
=
CONFIDENCE
=
COMMUNITY
These brands are remembered because everything they do connects back to their core value. When you uncover your ‘One Word’, the same thing happens. Your impact becomes easier to recognize, and your identity becomes easier to trust.
How ‘One Word’ Transforms
the Corporate
Leadership Journey
How
‘One Word’
Transforms
the
Corporate
Leadership Journey
Today’s corporate landscape demands more than strong performance reviews and impressive résumés. It demands clarity. Many leadership decisions, promotions, and high-visibility opportunities are influenced long before formal conversations ever happen, giving you limited moments to demonstrate who you are. The leaders who rise are the ones who can clearly communicate their identity, not just what they have accomplished. Discovering your ‘One Word’ becomes the unifying thread that connects your leadership style and presence into one clear, compelling narrative, making your impact consistent and your value easier to recognize and trust. In a workplace where talent blends together, your ‘One Word’ keeps you confident, grounded, and unforgettable.
The ‘One Word’
CORPORATE LEADERSHIP Journey
The
‘One Word’
CORPORATE LEADERSHIP
Journey
PHASE 1: DOWNLOAD
Download and complete your SCORE ‘One Word’ Workbook.
PHASE 2: REFLECTION
Answer 11 reflection questions and upload your completed ‘One Word’ Workbook.
PHASE 3: REVIEW
Rich analyzes your Workbook and writes your personalized ‘One Word’ analysis.
PHASE 4: ANALYSIS
Join Rich for a one-on-one Zoom call to reveal your ‘One Word’ and discuss your personalized results.
What’s Included in Your Personalized ‘One Word’ Report:
- Your “I AM” Sentence.
- Your ‘One Word’.
- Alignment with My ‘One Word’ Philosophy.
- Why Your ‘One Word’ Fits You So Powerfully.
- 10 Core Themes That Reflect Your ‘One Word’.
- 10 Direct Statements That Bring Your ‘One Word’ to Life.
- 10 Characteristics of Your ‘One Word’ to Guide Storytelling.
PHASE 5: INTERVIEWS
During our Zoom session, I help translate your ‘One Word’ into the clarity and confidence needed to communicate who you are as a leader. I show you how your ‘One Word’ becomes the unifying thread behind how you lead, speak, and make decisions, helping your value be clearly recognized as you rise inside your organization.
THE POWER OF
‘ONE WORD’:
“I never thought I would be able to find clarity in my new position as CEO, but after working with Rich Keller, I now have a clearer vision of who I am and what my purpose is in business.
Rich’s ‘One Word’ program helped me identify the characteristics that drive me to be everything I am meant to be. He took those characteristics and distilled them into ‘One Word’ that clarified my identity as a CEO and gave me the focus I needed to expand and scale my business and my life.
After working with Rich, I booked him as the keynote speaker for my summer sales conference. It was the best decision I made all year. Rich’s ability to connect with an audience and get them thinking about who they are and what they do in a deeper, more meaningful way is unbelievable.
His willingness to interact with my team and answer their questions showed his genuine commitment to helping others succeed. It also gave me an even greater appreciation for the work he does. In fact, my team is now working toward having their own session with Rich so they can discover their ‘One Word’. They have seen the change in me, my clarity and focus, and now they want it for themselves too.”
DEANA JACKSON, CEO, SHEPHERD
You’ll Also Receive…
A FREE Buff Showcasing
Your ‘One Word’
Meet rich keller,
the catalyst
I Spent 25 Years Building Iconic Brands.
Then 'One Word' Changed Everything.
Read More
Rich developed the philosophy of identifying a ‘One Word’ core value to craft identities for some of the world’s most iconic brands at Nabisco, Kraft Foods, Cadbury, and Godiva.
After applying this same philosophy to develop his ‘One Word’ Personal Brand, CATALYST, he walked away from his successful corporate career to fulfill his personal mission — to transform one million lives ‘One Word’ at a time.
Today Rich is disrupting the way entrepreneurs, business leaders and college/high school trailblazers think about themselves, so they too can craft their personal brand identities in ‘One Word’.
A fun fact Rich likes to share: you can’t miss him in a crowd because he’s either wearing his signature Survivor Buff or one of the 50 other Buffs he has collected since his teenage years.
Watch Rich’s TEDx talk at dontaskmeaboutwhatido.com to learn more about his ‘One Word’ personal branding philosophy.
Meet rich keller,
the catalyst
I Spent 25 Years
Building Iconic Brands.
Then 'One Word'
Changed Everything.
Read More
Rich developed the philosophy of identifying a ‘One Word’ core value to craft identities for some of the world’s most iconic brands at Nabisco, Kraft Foods, Cadbury, and Godiva.
After applying this same philosophy to develop his ‘One Word’ Personal Brand, CATALYST, he walked away from his successful corporate career to fulfill his personal mission — to transform one million lives ‘One Word’ at a time.
Today Rich is disrupting the way entrepreneurs, business leaders and college/high school trailblazers think about themselves, so they too can craft their personal brand identities in ‘One Word’.
A fun fact Rich likes to share: you can’t miss him in a crowd because he’s either wearing his signature Survivor Buff or one of the 50 other Buffs he has collected since his teenage years.
Watch Rich’s TEDx talk at dontaskmeaboutwhatido.com to learn more about his ‘One Word’ personal branding philosophy.