HOW TO
SECURE AN
INTERNSHIP
OR JOB…
All It Takes Is
‘One Word’!
How Iconic Brands
Stand-out
With ‘One Word’
How Iconic Brands Stand-out With
‘One Word’
Every iconic brand is built around a single core value. The brands we admire most win because people experience that value every time they engage with the brand. Before stepping into an interview, every college student is being evaluated, often subconsciously, on one question:
Who is this person, and what value do they bring?
Here are a few iconic brands and the ‘One Word’ core value people experience every time they interact with them:
=
SIMPLICITY
=
GREATNESS
=
CONFIDENCE
=
COMMUNITY
These brands are remembered because everything they do connects back to their core value. When a college student uncovers their ‘One Word’, the same thing happens. Their impact becomes easier to recognize. And their identity becomes easier to trust.
How ‘One Word’
Transforms the
College-to-Career Journey
How
‘One Word’
Transforms
the College-
to-Career
Journey
Today’s college-to-career landscape demands more than strong grades and a polished résumé. It demands clarity. Many first round interviews for internships and full time roles are now screened by AI, giving students seconds, not minutes, to explain who they are. The students who stand-out are the ones who can clearly communicate their identity, not just what they have done. Discovering their ‘One Word’ becomes the unifying thread that connects their strengths into one clear, compelling story, making their impact consistent and their message easier to trust. In a world where interviews blend together, their ‘One Word’ keeps them confident, grounded, and unforgettable.
The ‘One Word’
COLLEGE-TO-CAREER Journey
The
‘One Word’
COLLEGE-
TO-CAREER
Journey
PHASE 1: DOWNLOAD
Download and complete your SCORE ‘One Word’ Workbook.
PHASE 2: REFLECTION
Answer 11 reflection questions and upload your completed ‘One Word’ Workbook.
PHASE 3: REVIEW
Rich analyzes your Workbook and writes your personalized ‘One Word’ analysis.
PHASE 4: ANALYSIS
Join Rich for a one-on-one Zoom call to reveal your ‘One Word’ and discuss your personalized results.
What’s Included in Your Personalized ‘One Word’ Report:
- Your “I AM” Sentence.
- Your ‘One Word’.
- Alignment with My ‘One Word’ Philosophy.
- Why Your ‘One Word’ Fits You So Powerfully.
- 10 Core Themes That Reflect Your ‘One Word’.
- 10 Direct Statements That Bring Your ‘One Word’ to Life.
- 10 Characteristics of Your ‘One Word’ to Guide Storytelling.
PHASE 5: INTERVIEWS
During our Zoom session, I help translate your ‘One Word’ into the confidence and clarity needed to communicate who you are in interviews and career conversations. I show you how your ‘One Word’ becomes the unifying thread that connects every experience you share, helping you stand-out naturally and leave a lasting impression.
THE POWER OF
‘ONE WORD’:
“I am in a state of disbelief, and your ‘One Word’ Program gave me the confidence and strength to proudly state who I am.”
Nicholas, INDOMITABLE
“My ‘One Word’ made everything click. For the first time, my personal brand reflects exactly who I am and who I want to become.”
Ryan, UPLIFTER
“My ‘One Word’ helped me to understand the consistent thread that has shaped my choices and actions.”
Lydia, MAGNANIMOUS
You’ll Also Receive…
A FREE Buff Showcasing
Your ‘One Word’
Meet rich keller,
the catalyst
I Spent 25 Years Building Iconic Brands.
Then 'One Word' Changed Everything.
Read More
Rich developed the philosophy of identifying a ‘One Word’ core value to craft identities for some of the world’s most iconic brands at Nabisco, Kraft Foods, Cadbury, and Godiva.
After applying this same philosophy to develop his ‘One Word’ Personal Brand, CATALYST, he walked away from his successful corporate career to fulfill his personal mission — to transform one million lives ‘One Word’ at a time.
Today Rich is disrupting the way entrepreneurs, business leaders and college/high school trailblazers think about themselves, so they too can craft their personal brand identities in ‘One Word’.
A fun fact Rich likes to share: you can’t miss him in a crowd because he’s either wearing his signature Survivor Buff or one of the 50 other Buffs he has collected since his teenage years.
Watch Rich’s TEDx talk at dontaskmeaboutwhatido.com to learn more about his ‘One Word’ personal branding philosophy.
Meet rich keller,
the catalyst
I Spent 25 Years
Building Iconic Brands.
Then 'One Word'
Changed Everything.
Read More
Rich developed the philosophy of identifying a ‘One Word’ core value to craft identities for some of the world’s most iconic brands at Nabisco, Kraft Foods, Cadbury, and Godiva.
After applying this same philosophy to develop his ‘One Word’ Personal Brand, CATALYST, he walked away from his successful corporate career to fulfill his personal mission — to transform one million lives ‘One Word’ at a time.
Today Rich is disrupting the way entrepreneurs, business leaders and college/high school trailblazers think about themselves, so they too can craft their personal brand identities in ‘One Word’.
A fun fact Rich likes to share: you can’t miss him in a crowd because he’s either wearing his signature Survivor Buff or one of the 50 other Buffs he has collected since his teenage years.
Watch Rich’s TEDx talk at dontaskmeaboutwhatido.com to learn more about his ‘One Word’ personal branding philosophy.