How to SCORE an Acceptance
to your dream College…
All It Takes Is ‘One Word’!
What’s Included
PHASE 1: OVERVIEW
Zoom session to get to know the student and provide an overview of what’s included in the ‘One Word’ Workbook.
PHASE 2: PROGRAM
Student completes the 11 questions in the ‘One Word’ Workbook as thoroughly as possible.
PHASE 3: ANALYSIS
Rich reviews and analyzes the student’s completed ‘One Word’ Workbook.
PHASE 4: RESULTS
Zoom session with Rich, where he will reveal your ‘One Word’, along with:
- A definition of your ‘One Word’.
- An “I am…” sentence that captures the essence of your ‘One Word’.
- Insights about you based on your ‘One Word’.
- 10 characteristics of your ‘One Word’ for storytelling.
PHASE 5:
personal ‘brand’ statement brainstorm
Dynamic Zoom Session:
Collaborate to spark ideas for your Personal ‘Brand’ Statement.
Align With Your Core Value:
Ensure your final topic resonates with your ‘One Word.’
BUT THERE’S MORE…
3 coaching zoom sessions
Topics individually curated by student/family could include:
Personal ‘BRAND’ Statement:
Supplemental Essays:
Resume Review:
Alumni Interview Prep:
YOU’LL ALSO RECeiVE…
a FREE signature Buff
showcasing your ‘One Word’
Offer Expires In...
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Total value: $3,997
Next 48 Hours $2,997
The Parent's Perspective on the Power of ‘One Word’
“The college admissions process is a roller coaster and completely overwhelming. It is rare that you have someone on your child's "team" who is as committed, original, out-of-the-box, and authentic as Rich Keller! Rich's approach to finding your CORE VALUE is a unique combination of digging deep, looking inward, standing out, and truly understanding what makes you tick (and different). This is not easy for a high schooler to know who they are, yet Rich makes it fun and rewarding.
Through Rich's ‘One Word’ workbook, our entire family engaged in the process. Our son discovered a clear sense of who he is, and this helped him define a unique path for himself; he learned how to lean into his passions and communicate those in his essays! He was able to tell HIS STORY with a clear, consistent and powerful thread throughout his applications. Rich helped him find the heart and soul of who he is and how to portray himself to colleges.
The workbook is now the foundation for his future. When you go through Rich's process, you don't just leave with a kick-ass identity; Rich challenged, pushed, and guided our son to ensure that each of his essays, activities, and overall applications communicated his ‘One Word’ core value beautifully. As a result, our son crushed it and was accepted to 8 out of 8 schools, including his dream school in Early Decision!
Rich is confidence-boosting and inspiring and makes this process challenging and FUN. Rich was a very important CATALYST in our son's process and was instrumental to his success. I can't wait to work with him again for our daughter in a few years!"
LAUREN FORMAN
Ryan Forman's Mom
"Rich Keller and his ‘One Word’ Branding program are incredible! This program goes far beyond helping a child write their college personal statement—it’s a transformative journey of self-discovery.
For our son, working through the program’s workbook gave him a deeper understanding of himself. He reflected on how his past setbacks and experiences shaped the person he is today, fostering both personal growth and clarity.
Not only did the program prepare him to craft an exceptional personal statement, but it also gave him a stronger sense of self-confidence and direction as he finishes high school and prepares for college. Identifying his 'One Word’ made the essay-writing process so much easier—his personal statement became unified around a clear idea, keeping him focused on the story he wanted to tell.
We highly recommend this program to any high school junior who wants to create a stand-out personal statement while embracing an incredible opportunity for personal growth. Rich, we all loved working with you and look forward to starting this journey again when our 10th grader is ready to discover his ‘One Word’ Personal Brand!
EllEN KATz
Seth Katz’s Mom
"If Rich’s ‘One Word’ wasn’t “CATALYST” then it would be “MAGIC” because that’s what his ‘One Word’ program creates…pure MAGIC. I am such a believer in what he has developed that not only did I hire him to discover my ‘One Word’, but also he has worked with two of my teenagers and is in the process of working with my third. Soon, our entire family will have their ‘One Word’. Why? “Know thyself” is a powerful command…understanding who you are through the perspective of how you most effectively serve others and how you are hard-wired to make an impact on those around you is the door to such satisfaction in life.
The sooner you recognize how to map who you are to how you serve, the sooner you can truly make a difference and live a life of purpose. I want this for everyone…and Rich has an incredible program that allows him to literally peer into your soul and divine what your superpower is. His process is such a great experience – humbling, moving, inspiring, and motivating. It’s truly a game changer! The best choice you can make is to allow Rich to serve as a CATALYST in your life!"
Elizabeth Nader
Nick & Joseph Nader's Mom
Meet rich keller, the catalyst
Rich developed the philosophy of identifying a ‘One Word’ core value to craft identities for some of the world’s most iconic brands at Nabisco, Kraft Foods, Cadbury, and Godiva. After applying this same philosophy to develop his ‘One Word’ Personal Brand, CATALYST, he walked away from his successful corporate career to fulfill his personal mission — to transform one million lives ‘One Word’ at a time. Today Rich is disrupting the way entrepreneurs, business leaders and college/high school trailblazers think about themselves, so they too can craft their personal brand identities in ‘One Word’. A fun fact Rich likes to share: you can’t miss him in a crowd because he’s either wearing his signature Survivor Buff or one of the 50 other Buffs he has collected since his teenage years. Watch Rich’s TEDx talk at dontaskmeaboutwhatido.com to learn more about his ‘One Word’ personal branding philosophy.
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Rich developed the philosophy of identifying a ‘One Word’ core value to craft identities for some of the world’s most iconic brands at Nabisco, Kraft Foods, Cadbury, and Godiva. After applying this same philosophy to develop his ‘One Word’ Personal Brand, CATALYST, he walked away from his successful corporate career to fulfill his personal mission — to transform one million lives ‘One Word’ at a time. Today Rich is disrupting the way entrepreneurs, business leaders and college/high school trailblazers think about themselves, so they too can craft their personal brand identities in ‘One Word’. A fun fact Rich likes to share: you can’t miss him in a crowd because he’s either wearing his signature Survivor Buff or one of the 50 other Buffs he has collected since his teenage years. Watch Rich’s TEDx talk at dontaskmeaboutwhatido.com to learn more about his ‘One Word’ personal branding philosophy.
visit my website
www.TheRichKeller.com