HOW TO
BUILD A
BUSINESS
VENTURE…
All It Takes Is
‘One Word’!
How Iconic Brands Stand-out With ‘One Word’
How Iconic Brands Stand-out With
‘One Word’
Every iconic brand is built around a single core value. The brands we admire most win because people experience that value every time they engage with the brand.
As you continue your entrepreneurial journey, here are a few iconic brands and the ‘One Word’ core value their customers experience every time they interact with them, so you can begin imagining the ‘One Word’ that will empower your own brand.
=
SIMPLICITY
=
GREATNESS
=
CONFIDENCE
=
COMMUNITY
How ‘One Word’ Transforms the Entrepreneurial
Journey
How
‘One Word’
Transforms the
Entrepreneurial
Journey
Today’s entrepreneurial landscape demands more than great products or services and smart strategies. It demands clarity. The entrepreneurs who stand-out are the ones who clearly communicate the core value that drives everything they create. Customers do not buy products or services. They buy the core value behind them.
Discovering your ‘One Word’ becomes the unifying thread that connects who you are with your product or service, keeping you at the forefront of your brand. In a marketplace where businesses blend together, your ‘One Word’ is what makes you unforgettable.
The ‘One Word’
business venture Journey
The
‘One Word’
business
venture
Journey
PHASE 1: DOWNLOAD
Download and complete your SCORE ‘One Word’ Workbook.
PHASE 2: REFLECTION
Answer 11 reflection questions and upload your completed ‘One Word’ Workbook.
PHASE 3: REVIEW
Rich analyzes your Workbook and writes your personalized ‘One Word’ analysis.
PHASE 4: ANALYSIS
Join Rich for a one-on-one Zoom call to reveal your ‘One Word’ and discuss your personalized results.
What’s Included in Your Personalized ‘One Word’ Report:
- Your “I AM” Sentence.
- Your ‘One Word’.
- Alignment with My ‘One Word’ Philosophy.
- Why Your ‘One Word’ Fits You So Powerfully.
- 10 Core Themes That Reflect Your ‘One Word’.
- 10 Direct Statements That Bring Your ‘One Word’ to Life.
- 10 Characteristics of Your ‘One Word’ to Guide Storytelling.
PHASE 5: BLUEPRINT
During our Zoom session, I use your ‘One Word’ analysis to reveal the answers, each in ‘One Word’, to the three questions every entrepreneur must answer to win.
What problem are you solving?
(Consumer need)
How are you solving the problem?
(Your differentiation)
Why are you the person who can solve the problem?
(Your ‘One Word’ core value)
These three ‘One Word’ answers become the foundation of your brand clarity and the simple sentence that captures what you do, how you do it, and the core value your customers are truly buying.
THE POWER OF
‘ONE WORD’:
“My ‘One Word’ brought tears to my eyes. I could feel the energy shift within me.”
Becca, CONQUEROR
“I had all these things going on in my personal and professional life and your ‘One Word’ philosophy helped me show up more powerfully by connecting them all together… with my ‘One Word’.”
Caleb, key
“Rich Keller’s ‘One Word’ Program is pure magic. I know breakthrough moments when I see them and this was HUGE.”
Dr. Mosti, THRIVER
You’ll Also Receive…
A FREE Buff Showcasing
Your ‘One Word’
Meet rich keller,
the catalyst
I Spent 25 Years Building Iconic Brands.
Then 'One Word' Changed Everything.
Read More
Rich developed the philosophy of identifying a ‘One Word’ core value to craft identities for some of the world’s most iconic brands at Nabisco, Kraft Foods, Cadbury, and Godiva.
After applying this same philosophy to develop his ‘One Word’ Personal Brand, CATALYST, he walked away from his successful corporate career to fulfill his personal mission — to transform one million lives ‘One Word’ at a time.
Today Rich is disrupting the way entrepreneurs, business leaders and college/high school trailblazers think about themselves, so they too can craft their personal brand identities in ‘One Word’.
A fun fact Rich likes to share: you can’t miss him in a crowd because he’s either wearing his signature Survivor Buff or one of the 50 other Buffs he has collected since his teenage years.
Watch Rich’s TEDx talk at dontaskmeaboutwhatido.com to learn more about his ‘One Word’ personal branding philosophy.
Meet rich keller,
the catalyst
I Spent 25 Years
Building Iconic Brands.
Then 'One Word'
Changed Everything.
Read More
Rich developed the philosophy of identifying a ‘One Word’ core value to craft identities for some of the world’s most iconic brands at Nabisco, Kraft Foods, Cadbury, and Godiva.
After applying this same philosophy to develop his ‘One Word’ Personal Brand, CATALYST, he walked away from his successful corporate career to fulfill his personal mission — to transform one million lives ‘One Word’ at a time.
Today Rich is disrupting the way entrepreneurs, business leaders and college/high school trailblazers think about themselves, so they too can craft their personal brand identities in ‘One Word’.
A fun fact Rich likes to share: you can’t miss him in a crowd because he’s either wearing his signature Survivor Buff or one of the 50 other Buffs he has collected since his teenage years.
Watch Rich’s TEDx talk at dontaskmeaboutwhatido.com to learn more about his ‘One Word’ personal branding philosophy.