“The college admissions process is a roller coaster and completely overwhelming. It is rare that you have someone on your child’s “team” who is as committed, original, out-of-the-box, and authentic as Rich Keller! Rich’s approach to finding your CORE VALUE is a unique combination of digging deep, looking inward, standing out, and truly understanding what makes you tick (and different). This is not easy for a high schooler to know who they are, yet Rich makes it fun and rewarding.

Through Rich’s ‘One Word’ workbook, our entire family engaged in the process. Our son discovered a clear sense of who he is, and this helped him define a unique path for himself; he learned how to lean into his passions and communicate those in his essays! He was able to tell HIS STORY with a clear, consistent and powerful thread throughout his applications. Rich helped him find the heart and soul of who he is and how to portray himself to colleges.

The workbook is now the foundation for his future. When you go through Rich’s process, you don’t just leave with a kick-ass identity; Rich challenged, pushed, and guided our son to ensure that each of his essays, activities, and overall applications communicated his ‘One Word’ core value beautifully. As a result, our son crushed it and was accepted to 8 out of 8 schools, including his dream school in Early Decision!

Rich is confidence-boosting and inspiring and makes this process challenging and FUN. Rich was a very important CATALYST in our son’s process and was instrumental to his success. I can’t wait to work with him again for our daughter in a few years!”

I am such a believer in what he has developed that not only did I hire him to discover my ‘One Word’, but also he has worked with two of my teenagers and is in the process of working with my third. Soon, our entire family will have their ‘One Word’. Why? “Know thyself” is a powerful command…understanding who you are through the perspective of how you most effectively serve others and how you are hard-wired to make an impact on those around you is the door to such satisfaction in life.

The sooner you recognize how to map who you are to how you serve, the sooner you can truly make a difference and live a life of purpose. I want this for everyone…and Rich has an incredible program that allows him to literally peer into your soul and divine what your superpower is. His process is such a great experience – humbling, moving, inspiring, and motivating. It’s truly a game-changer! The best choice you can make is to allow Rich to serve as a CATALYST in your life!”

For our son, working through the program’s workbook gave him a deeper understanding of himself. He reflected on how his past setbacks and experiences shaped the person he is today, fostering both personal growth and clarity.

Not only did the program prepare him to craft an exceptional personal statement, but it also gave him a stronger sense of self-confidence and direction as he finishes high school and prepares for college. Identifying his ‘One Word’ made the essay-writing process so much easier—his personal statement became unified around a clear idea, keeping him focused on the story he wanted to tell.

We highly recommend this program to any high school junior who wants to create a stand-out personal statement while embracing an incredible opportunity for personal growth. Rich, we all loved working with you and look forward to starting this journey again when our 10th grader is ready to discover his ‘One Word’ Personal Brand!