Rich developed the philosophy of identifying a ‘One Word’ core value to craft identities for some of the world’s most iconic brands at Nabisco, Kraft Foods, Cadbury, and Godiva. After applying this same philosophy to develop his ‘One Word’ Personal Brand, CATALYST, he walked away from his successful corporate career to fulfill his personal mission — to transform one million lives ‘One Word’ at a time. Today Rich is disrupting the way entrepreneurs, business leaders and college/high school trailblazers think about themselves, so they too can craft their personal brand identities in ‘One Word’. A fun fact Rich likes to share: you can’t miss him in a crowd because he’s either wearing his signature Survivor Buff or one of the 50 other Buffs he has collected since his teenage years. Watch Rich’s TEDx talk at dontaskmeaboutwhatido.com to learn more about his ‘One Word’ personal branding philosophy.