“The college admissions process is a roller coaster and completely overwhelming. It is rare that you have someone on your child’s “team” who is as committed, original, out-of-the-box, and authentic as Rich Keller! Rich’s approach to finding your CORE VALUE is a unique combination of digging deep, looking inward, standing out, and truly understanding what makes you tick (and different). This is not easy for a high schooler to know who they are, yet Rich makes it fun and rewarding.

Through Rich’s ‘One Word’ workbook, our entire family engaged in the process. Our son discovered a clear sense of who he is, and this helped him define a unique path for himself; he learned how to lean into his passions and communicate those in his essays! He was able to tell HIS STORY with a clear, consistent and powerful thread throughout his applications. Rich helped him find the heart and soul of who he is and how to portray himself to colleges.

The workbook is now the foundation for his future. When you go through Rich’s process, you don’t just leave with a kick-ass identity; Rich challenged, pushed, and guided our son to ensure that each of his essays, activities and overall applications communicated his ‘One Word’ core value beautifully. As a result, our son crushed it and was accepted to 8 out of 8 schools, including his dream school in Early Decision!

Rich is confidence-boosting and inspiring and makes this process challenging and FUN. Rich was a very important CATALYST in our son’s process and was instrumental to his success. I can’t wait to work with him again for our daughter in a few years!”

LAUREN FORMAN (Ryan’s Mom)

“We are incredibly grateful for the guidance and care Rich provided throughout our son’s college journey.

His ‘One Word’ approach was truly game-changing. It helped our son define a clear and authentic narrative about who he is at his core. That clarity made his personal statement stand out with a unique, individual, and fully ownable story. Once Matthew’s ‘One Word,’ ALCHEMIST, was uncovered, everything else began to fall into place. It became effortless to carry a consistent thread throughout the rest of the application process.

Rich was deeply focused on our son’s individual path and genuinely invested in his success. No matter the time or day, he was always willing to offer support, reassurance, or guidance. He has a remarkable ability to help students feel calm, confident, and reassured that everything will be okay.

His dedication, compassion, and commitment made a lasting impact on our family, and we cannot recommend him highly enough.”

Mary Ann Del Vento (Matthew’s Mom)

“The college admissions process is a doozy. You are in it for the long haul. No matter how relaxed you try to be, it is a lot.

Rich was there for us every step of the way, helping make a painful process feel far less painful. His energy and enthusiasm carried us through. We always knew we had him on our side. He was a text or phone call away to calm us down, guide us, and support us.

At the start, my husband and son were skeptical that ‘One Word’ could truly make a difference in a college application. But through our Zoom sessions with Rich, they quickly bought in. They saw the value he brought. Rich pushed us to think differently, to look at Jack from every angle, and to understand him more deeply.

When Rich presented Jack’s ‘One Word,’ ANCHOR, it felt like he had known him for years. It all made sense. He understood Jack so well and helped pull his entire story together. Suddenly, every part of Jack’s application had context. It brought him to life.

Rich became part of our family. He anxiously awaited the news and celebrated with us as the acceptances came rolling in. We always knew he was rooting for Jack as hard as we were. He is encouraging, patient, and truly invested in his students’ success.

Working with Rich was one of the best decisions we made during Jack’s college admissions journey. He has a remarkable gift for helping students uncover their authentic voice and shape it into a compelling, cohesive story. He did not manufacture Jack’s narrative. He helped uncover and articulate what was already there.

Most importantly, Jack walked away with more confidence and more clarity.

We wholeheartedly recommend Rich to support your child through the admissions journey.”

Hallie Grodin (Jack’s Mom)