Rich brings a unique approach to personal branding. He understands the challenges associated with trying to discover what makes you Stand-out. He has learned that you can Conquer life’s Obstacles and Reach Excellence when you uncover your core value, which he defines as who you are…NOT what you do.

Using examples from iconic brands, Rich leverages his marketing expertise to lead an interactive discussion about how discovering your core value and labeling it with ‘One Word’ will challenge you to think differently.

Rich captivates audiences when he shares his career and personal struggles, including his battles with cancer. His journey will inspire you to view your identity through a new lens by answering, with ‘One Word’, the question that changed his life: How do you add value?

His empowering story of victory will motivate you to craft your personal brand in ‘One Word’ and turn it into your greatest asset!