With CATALYST as his ‘One Word’ core value, Rich now helps entrepreneurs understand that their personal brand’s core value and their business venture’s core value are one-and-the-same. Why? Because people buy human connection, making the entrepreneur the brand.

Using examples from his career experience, Rich challenges audiences through an interactive discussion showing how the most successful entrepreneurs connect their ‘One Word’ core values to their businesses ventures as the pathway to Stand-out Conquer Obstacles Reach Excellence and SCORE (Think Howard Schultz with Starbucks, Steve Jobs with Apple and Sara Blakely with Spanx)!

Rich’s empowering story to discover his own ‘One Word’ core value, which includes walking away from a successful corporate career to start over after two battles with cancer, will motivate you to craft your personal brand in ‘One Word’ and turn it into your greatest asset!

With CATALYST as his ‘One Word’ core value, Rich now helps high schoolers understand how discovering their ‘One Word’ is the key to writing a powerful personal statement that will land them an acceptance to the college of their dreams. His son’s college application journey will turn you into a believer.

In addition, using examples from his career experience, Rich challenges high schoolers through an interactive discussion showing how the most successful brands discovered their ‘One Word’ core value to break through the clutter and Stand-out Conquer Obstacles Reach Excellence and SCORE!

Rich’s empowering story to discover his own ‘One Word’ core value, which includes walking away from a successful corporate career to start over after two battles with cancer, will motivate you to craft your personal brand in ‘One Word’ and turn it into your greatest asset!

With CATALYST as his ‘One Word’ core value, Rich now helps college students understand how discovering their ‘One Word’ is the key to
answering the most challenging question they’re sure to be asked in any job interview, “Tell me about yourself?”

Using examples from his career experience, Rich challenges audiences through an interactive discussion showing how the most successful brands discovered their ‘One Word’ core value to break through the clutter and Stand-out Conquer Obstacles Reach Excellence and SCORE!

Rich’s empowering story to discover his own ‘One Word’ core value, which includes walking away from a successful corporate career to start over after two battles with cancer, will motivate you to craft your personal brand in ‘One Word’ and turn it into your greatest asset!