How to SCORE as an Entrepreneur…All it takes is ‘One Word’!
With CATALYST as his ‘One Word’ core value, Rich now helps entrepreneurs understand that their personal brand’s core value and their business venture’s core value are one-and-the-same. Why? Because people buy human connection, making the entrepreneur the brand.
Using examples from his career experience, Rich challenges audiences through an interactive discussion showing how the most successful entrepreneurs connect their ‘One Word’ core values to their businesses ventures as the pathway to Stand-out Conquer Obstacles Reach Excellence and SCORE! (Think Howard Schultz with Starbucks, Steve Jobs with Apple and Sara Blakely with Spanx)!
Rich’s empowering story to discover his own ‘One Word’ core value, which includes walking away from a successful corporate career to start over after two battles with cancer, will motivate you to craft your personal brand in ‘One Word’ and turn it into your greatest asset!