the power of simplifying your personal brand using 'one word'!

Rich Keller believes that everyone has a personal brand. He contends that today, technology dramatically influences that brand. Impressions have become instant, unavoidable and accessible to everyone. Clearly understanding their personal brand allows an individual to harness it, controlling all aspects of their narrative from how they are perceived by others to how they perceive themselves.

Rich developed the philosophy of identifying a one-word core value to craft identities and utilized this for 25 years for some of the world’s most iconic brands at Nabisco, Kraft Foods, Cadbury, and Godiva. He walked away from his successful corporate career to fulfill his personal mission — to transform one million lives “One Word” at a time. Today Rich is disrupting the way people think about themselves, so they too can craft their personal one-word brand identities.

behind the scenes

my journey to the red dot

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discover your

‘one word’