My ‘One Word’ this week is: CONFUSION

𝐖𝐢𝐭𝐡𝐨𝐮𝐭 𝐲𝐨𝐮𝐫 𝐜𝐨𝐫𝐞 𝐯𝐚𝐥𝐮𝐞, 𝐲𝐨𝐮 𝐝𝐨𝐧’𝐭 𝐡𝐚𝐯𝐞 𝐚 𝐛𝐫𝐚𝐧𝐝… 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐚 𝐥𝐨𝐠𝐨.

That’s the difference between 𝐂𝐋𝐀𝐑𝐈𝐓𝐘 and confusion.

Because everything in life runs on 𝐯𝐚𝐥𝐮𝐞…

Or 𝐜𝐨𝐫𝐞 𝐯𝐚𝐥𝐮𝐞, as I say.

And the most successful people who build 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐁𝐫𝐚𝐧𝐝𝐬?

They know exactly what they’re giving away to help others win.

𝐓𝐡𝐚𝐭’𝐬 𝐲𝐨𝐮𝐫 𝐎𝐧𝐞 𝐖𝐨𝐫𝐝, 𝐲𝐨𝐮𝐫 𝐜𝐨𝐫𝐞 𝐯𝐚𝐥𝐮𝐞.

Said another way:

It’s what people are “𝐛𝐮𝐲𝐢𝐧𝐠” from you, whether you realize it or not.

Let’s break it down. Here’s how giving your 𝐜𝐨𝐫𝐞 𝐯𝐚𝐥𝐮𝐞 away makes others win:

👍 𝐇𝐢𝐠𝐡 𝐬𝐜𝐡𝐨𝐨𝐥 𝐬𝐭𝐮𝐝𝐞𝐧𝐭𝐬: Make a college campus better → Get an acceptance

👍 𝐂𝐨𝐥𝐥𝐞𝐠𝐞 𝐠𝐫𝐚𝐝𝐮𝐚𝐭𝐞𝐬: Make a department stronger → Land your 1st job

👍 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫𝐬: Make someone’s life better → Launch a successful venture

👍 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐥𝐞𝐚𝐝𝐞𝐫𝐬: Make a company stronger → Climb the career ladder

It’s a win-win!

(𝐂𝐨𝐫𝐞) 𝐕𝐚𝐥𝐮𝐞 goes out.

Opportunity comes back tenfold.

𝐁𝐮𝐭 𝐨𝐧𝐥𝐲 𝐰𝐡𝐞𝐧 𝐲𝐨𝐮’𝐫𝐞 𝐜𝐥𝐞𝐚𝐫 𝐨𝐧 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮’𝐫𝐞 𝐠𝐢𝐯𝐢𝐧𝐠 𝐚𝐰𝐚𝐲.

And this doesn’t just apply to people.

The best brands in the world play the same game.

That’s how they became household names:

🥇 Spanx gives away 𝐂𝐎𝐍𝐅𝐈𝐃𝐄𝐍𝐂𝐄

🥇 Snickers gives away 𝐒𝐀𝐓𝐈𝐒𝐅𝐀𝐂𝐓𝐈𝐎𝐍

🥇 Sesame Street gives away 𝐈𝐍𝐂𝐋𝐔𝐒𝐈𝐕𝐈𝐓𝐘

🥇 Google gives away 𝐀𝐂𝐂𝐄𝐒𝐒

They’re NOT selling products.

They’re selling outcomes, 𝐜𝐨𝐫𝐞 𝐯𝐚𝐥𝐮𝐞.

Want long-term branding success?

Figure out what people are “𝐛𝐮𝐲𝐢𝐧𝐠” from you.

Because people don’t buy credentials.

They buy 𝐜𝐨𝐫𝐞 𝐯𝐚𝐥𝐮𝐞.

𝐂𝐋𝐀𝐑𝐈𝐓𝐘 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐰𝐢𝐧.

And all it takes is 𝐎𝐧𝐞 𝐖𝐨𝐫𝐝, your 𝐜𝐨𝐫𝐞 𝐯𝐚𝐥𝐮𝐞.

I’ll change your game with 𝐎𝐧𝐞 𝐖𝐨𝐫𝐝.