by Rich Keller | Sep 23, 2020 | Brands, Podcast
Episode 16 Apple What does it mean to be a brand? One of the most critical barriers to success is understanding what a brand is and what a brand is NOT. I get this question all the time. Let me tell you what a brand is NOT: A brand is NOT a name, logo, tag-line,...
by Rich Keller | Sep 21, 2020 | Guests, Podcast
Episode 15 Ben Bradbury Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word’ personal brand and are sharing...
by Rich Keller | Sep 17, 2020 | Brands, Podcast
Episode 19 Peloton I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne, and...
by Rich Keller | Sep 14, 2020 | Guests, Podcast
Episode 13 Dillon Galynsky & Leny Prog Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word’ personal...
by Rich Keller | Sep 10, 2020 | Brands, Podcast
Episode 13 Snickers What does it mean to be a brand? One of the most critical barriers to success is understanding what a brand is and what a brand is NOT. I get this question all the time. Let me tell you what a brand is NOT: A brand is NOT a name, logo, tag-line,...
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