Apple

Apple

Episode 16 Apple What does it mean to be a brand? One of the most critical barriers to success is understanding what a brand is and what a brand is NOT. I get this question all the time. Let me tell you what a brand is NOT: A brand is NOT a name, logo, tag-line,...
Ben Bradbury

Ben Bradbury

Episode 15 Ben Bradbury Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word’ personal brand and are sharing...
Peloton

Peloton

Episode 19 Peloton I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne, and...
Dillon Galynsky & Leny Prog

Dillon Galynsky & Leny Prog

Episode 13 Dillon Galynsky & Leny Prog Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word’ personal...
Snickers

Snickers

Episode 13 Snickers What does it mean to be a brand? One of the most critical barriers to success is understanding what a brand is and what a brand is NOT. I get this question all the time. Let me tell you what a brand is NOT: A brand is NOT a name, logo, tag-line,...