by Rich Keller | Nov 8, 2022 | Brands, Podcast
Episode 68 Dolly Parton What does it mean to be a brand? One of the most critical barriers to success is understanding what a brand is and what a brand is NOT. I get this question all the time. Let me tell you what a brand is NOT: A brand is NOT a name, logo,...
by Rich Keller | Nov 8, 2022 | Brands, Podcast
Episode 65 8 strategies that will turn a product or service into a brand What does it mean to be a brand? One of the most critical barriers to success is understanding what a brand is and what a brand is NOT. I get this question all the time. Let me tell you what a...
by Rich Keller | Nov 8, 2022 | Brands, Podcast
Episode 63 The 3 key principles of marketing using a house analogy What does it mean to be a brand? One of the most critical barriers to success is understanding what a brand is and what a brand is NOT. I get this question all the time. Let me tell you what a brand...
by Rich Keller | Nov 8, 2022 | Brands, Podcast
Episode 61 Cheerios What does it mean to be a brand? One of the most critical barriers to success is understanding what a brand is and what a brand is NOT. I get this question all the time. Let me tell you what a brand is NOT: A brand is NOT a name, logo, tag-line,...
by Rich Keller | Nov 8, 2022 | Brands, Podcast
Episode 59 Google What does it mean to be a brand? One of the most critical barriers to success is understanding what a brand is and what a brand is NOT. I get this question all the time. Let me tell you what a brand is NOT: A brand is NOT a name, logo, tag-line,...
by Rich Keller | Nov 8, 2022 | Brands, Podcast
Episode 58 Warby Parker What does it mean to be a brand? One of the most critical barriers to success is understanding what a brand is and what a brand is NOT. I get this question all the time. Let me tell you what a brand is NOT: A brand is NOT a name, logo,...
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