8 strategies that will turn a product or service into a brand
Episode 65 8 strategies that will turn a product or service into a brand What does it mean to be a brand? One of the most critical barriers to success is understanding what a brand is and what a brand is NOT. I get this question all the time. Let me tell you what a...
The 3 key principles of marketing using a house analogy
Episode 63 The 3 key principles of marketing using a house analogy What does it mean to be a brand? One of the most critical barriers to success is understanding what a brand is and what a brand is NOT. I get this question all the time. Let me tell you what a brand...
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Episode 61 Cheerios What does it mean to be a brand? One of the most critical barriers to success is understanding what a brand is and what a brand is NOT. I get this question all the time. Let me tell you what a brand is NOT: A brand is NOT a name, logo, tag-line,...
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