Oreo

Oreo

Episode 9 Oreo What does it mean to be a brand? One of the most critical barriers to success is understanding what a brand is and what a brand is NOT. I get this question all the time. Let me tell you what a brand is NOT: A brand is NOT a name, logo, tag-line, package...
Sophie Beren

Sophie Beren

Episode 7 Sophie Beren Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word’ personal brand and are sharing...
Spanx

Spanx

Episode 7 Spanx What does it mean to be a brand? One of the most critical barriers to success is understanding what a brand is and what a brand is NOT. I get this question all the time. Let me tell you what a brand is NOT: A brand is NOT a name, logo, tag-line,...
Bryan Wish

Bryan Wish

Episode 5 Bryan Wish Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word’ personal brand and are sharing it...
Starbucks

Starbucks

Episode 5 Starbucks What does it mean to be a brand? One of the most critical barriers to success is understanding what a brand is and what a brand is NOT. I get this question all the time. Let me tell you what a brand is NOT: A brand is NOT a name, logo, tag-line,...