by Rich Keller | Nov 8, 2022 | Brands, Podcast
Episode 41 Build-A-Bear What does it mean to be a brand? One of the most critical barriers to success is understanding what a brand is and what a brand is NOT. I get this question all the time. Let me tell you what a brand is NOT: A brand is NOT a name, logo,...
by Rich Keller | Nov 8, 2022 | Guests, Podcast
Episode 37 Personal branding is NOT personal bragging I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as...
by Rich Keller | Nov 8, 2022 | Brands, Podcast
Episode 36 Gatorade What does it mean to be a brand? One of the most critical barriers to success is understanding what a brand is and what a brand is NOT. I get this question all the time. Let me tell you what a brand is NOT: A brand is NOT a name, logo, tag-line,...
by Rich Keller | Nov 8, 2022 | Guests, Podcast
Episode 35 Caleb Guilliams Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word’ personal brand and are...
by Rich Keller | Nov 8, 2022 | Brands, Podcast
Episode 34 Charmin What does it mean to be a brand? One of the most critical barriers to success is understanding what a brand is and what a brand is NOT. I get this question all the time. Let me tell you what a brand is NOT: A brand is NOT a name, logo, tag-line,...
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