Sesame Street

Sesame Street

Episode 46 Sesame Street What does it mean to be a brand? One of the most critical barriers to success is understanding what a brand is and what a brand is NOT.  I get this question all the time. Let me tell you what a brand is NOT: A brand is NOT a name, logo,...
Coca Cola

Coca Cola

Episode 45 Coca Cola What does it mean to be a brand? One of the most critical barriers to success is understanding what a brand is and what a brand is NOT.  I get this question all the time. Let me tell you what a brand is NOT: A brand is NOT a name, logo, tag-line,...
Ben & Jerry’s

Ben & Jerry’s

Episode 44 Ben & Jerry’s What does it mean to be a brand? One of the most critical barriers to success is understanding what a brand is and what a brand is NOT. I get this question all the time. Let me tell you what a brand is NOT: A brand is NOT a name,...
M&M’s

M&M’s

Episode 43 M&M’s What does it mean to be a brand? One of the most critical barriers to success is understanding what a brand is and what a brand is NOT. I get this question all the time. Let me tell you what a brand is NOT: A brand is NOT a name, logo,...
Why a personal brand leads to a winning brand

Why a personal brand leads to a winning brand

Episode 42 Why a personal brand leads to a winning brand What does it mean to be a brand? One of the most critical barriers to success is understanding what a brand is and what a brand is NOT. I get this question all the time. Let me tell you what a brand is NOT: A...
Kelly Clarkson

Kelly Clarkson

Episode 40 Kelly Clarkson What does it mean to be a brand? One of the most critical barriers to success is understanding what a brand is and what a brand is NOT. I get this question all the time. Let me tell you what a brand is NOT: A brand is NOT a name, logo,...