Why a personal brand leads to a winning brand

Why a personal brand leads to a winning brand

Episode 42 Why a personal brand leads to a winning brand What does it mean to be a brand? One of the most critical barriers to success is understanding what a brand is and what a brand is NOT. I get this question all the time. Let me tell you what a brand is NOT: A...
Kelly Clarkson

Kelly Clarkson

Episode 40 Kelly Clarkson What does it mean to be a brand? One of the most critical barriers to success is understanding what a brand is and what a brand is NOT. I get this question all the time. Let me tell you what a brand is NOT: A brand is NOT a name, logo,...
Hayden Humphrey

Hayden Humphrey

Episode 39 Hayden Humphrey Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word’ personal brand and are...
Build-A-Bear

Build-A-Bear

Episode 41 Build-A-Bear What does it mean to be a brand? One of the most critical barriers to success is understanding what a brand is and what a brand is NOT. I get this question all the time. Let me tell you what a brand is NOT: A brand is NOT a name, logo,...
Personal branding is NOT personal bragging

Personal branding is NOT personal bragging

Episode 37 Personal branding is NOT personal bragging I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as...