by Rich Keller | Aug 18, 2020 | Guests, Podcast
Episode 5 Bryan Wish Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word’ personal brand and are sharing it...
by Rich Keller | Aug 15, 2020 | Brands, Podcast
Episode 5 Starbucks What does it mean to be a brand? One of the most critical barriers to success is understanding what a brand is and what a brand is NOT. I get this question all the time. Let me tell you what a brand is NOT: A brand is NOT a name, logo, tag-line,...
by Rich Keller | Aug 14, 2020 | Guests, Podcast
Episode 3 Justin Lafazan & Dylan Gambardella Here are the 5 things you need to know about today’s guests, Justin Lafazan and Dylan Gambardella: Number 1: Justin is a graduate of The University of Pennsylvania. Number 1: Dylan is a graduate of Duke University....
by Rich Keller | Aug 6, 2020 | Brands, Podcast
Episode 2 Godiva What does it mean to be a brand? One of the most critical barriers to success is understanding what a brand is and what a brand is NOT. I get this question all the time. Let me tell you what a brand is NOT: A brand is NOT a name, logo, tag-line,...
by Rich Keller | Jun 29, 2020 | Podcast
Episode 1 Why I’m launching the Catalyst Effect I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as...
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