by Rich Keller | Nov 8, 2022 | Brands, Podcast
Episode 28 Amazon What does it mean to be a brand? One of the most critical barriers to success is understanding what a brand is and what a brand is NOT. I get this question all the time. Let me tell you what a brand is NOT: A brand is NOT a name, logo, tag-line,...
by Rich Keller | Nov 8, 2022 | Brands, Podcast
Episode 26 Nike What does it mean to be a brand? One of the most critical barriers to success is understanding what a brand is and what a brand is NOT. I get this question all the time. Let me tell you what a brand is NOT: A brand is NOT a name, logo, tag-line,...
by Rich Keller | Nov 8, 2022 | Brands, Podcast
Episode 24 Disney What does it mean to be a brand? One of the most critical barriers to success is understanding what a brand is and what a brand is NOT. I get this question all the time. Let me tell you what a brand is NOT: A brand is NOT a name, logo, tag-line,...
by Rich Keller | Nov 8, 2022 | Brands, Podcast
Episode 22 Notorious RBG What does it mean to be a brand? One of the most critical barriers to success is understanding what a brand is and what a brand is NOT. I get this question all the time. Let me tell you what a brand is NOT: A brand is NOT a name, logo,...
by Rich Keller | Oct 24, 2020 | Brands, Podcast
Episode 19 Doritos What does it mean to be a brand? One of the most critical barriers to success is understanding what a brand is and what a brand is NOT. I get this question all the time. Let me tell you what a brand is NOT: A brand is NOT a name, logo, tag-line,...
by Rich Keller | Oct 12, 2020 | Brands, Podcast
Episode 19 S’well What does it mean to be a brand? One of the most critical barriers to success is understanding what a brand is and what a brand is NOT. I get this question all the time. Let me tell you what a brand is NOT: A brand is NOT a name, logo,...
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