by Rich Keller | Sep 23, 2020 | Brands, Podcast
Episode 16 Apple What does it mean to be a brand? One of the most critical barriers to success is understanding what a brand is and what a brand is NOT. I get this question all the time. Let me tell you what a brand is NOT: A brand is NOT a name, logo, tag-line,...
by Rich Keller | Sep 17, 2020 | Brands, Podcast
Episode 19 Peloton I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne, and...
by Rich Keller | Sep 10, 2020 | Brands, Podcast
Episode 13 Snickers What does it mean to be a brand? One of the most critical barriers to success is understanding what a brand is and what a brand is NOT. I get this question all the time. Let me tell you what a brand is NOT: A brand is NOT a name, logo, tag-line,...
by Rich Keller | Sep 3, 2020 | Brands, Podcast
Episode 10 Volvo What does it mean to be a brand? One of the most critical barriers to success is understanding what a brand is and what a brand is NOT. I get this question all the time. Let me tell you what a brand is NOT: A brand is NOT a name, logo, tag-line,...
by Rich Keller | Aug 28, 2020 | Brands, Podcast
Episode 9 Oreo What does it mean to be a brand? One of the most critical barriers to success is understanding what a brand is and what a brand is NOT. I get this question all the time. Let me tell you what a brand is NOT: A brand is NOT a name, logo, tag-line, package...
by Rich Keller | Aug 19, 2020 | Brands, Podcast
Episode 7 Spanx What does it mean to be a brand? One of the most critical barriers to success is understanding what a brand is and what a brand is NOT. I get this question all the time. Let me tell you what a brand is NOT: A brand is NOT a name, logo, tag-line,...
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