by Rich Keller | Dec 22, 2025 | 'One Word' Blog
‘One Word’: SURREAL My ‘One Word’ this week is: SURREAL 𝐓𝐡𝐞 𝐒𝐢𝐥𝐞𝐧𝐭 𝐒𝐢𝐠𝐧𝐬 𝐓𝐡𝐚𝐭 𝐓𝐞𝐥𝐥 𝐘𝐨𝐮 𝐭𝐨 𝐊𝐞𝐞𝐩 𝐆𝐨𝐢𝐧𝐠! When I left my corporate career at 50 to chase what many called a “crazy idea,” it often felt like I was shouting into the void. Would anyone understand my vision of...
by Rich Keller | Dec 8, 2025 | 'One Word' Blog
‘One Word’: FRUSTRATION My ‘One Word’ this week is: FRUSTRATION We hear it all the time: to win as an entrepreneur you need discipline and consistency. And that’s true. But there’s another force that quietly derails more businesses than we admit: 𝐅𝐑𝐔𝐒𝐓𝐑𝐀𝐓𝐈𝐎𝐍 Here’s...
by Rich Keller | Nov 24, 2025 | 'One Word' Blog
‘One Word’: PROCESS My ‘One Word’ this week is: PROCESS 𝐋𝐢𝐯𝐞 𝐘𝐨𝐮𝐫 𝐏𝐫𝐨𝐜𝐞𝐬𝐬 𝐁𝐞𝐟𝐨𝐫𝐞 𝐘𝐨𝐮 𝐓𝐞𝐚𝐜𝐡 𝐘𝐨𝐮𝐫 𝐏𝐫𝐨𝐜𝐞𝐬𝐬. When I walked away from 25 years in corporate brand marketing, I didn’t know if the ‘𝐎𝐧𝐞 𝐖𝐨𝐫𝐝’ process I had developed for iconic brands like Godiva and Planters...
by Rich Keller | Nov 10, 2025 | 'One Word' Blog
‘One Word’: KINDNESS My ‘One Word’ this week is: KINDNESS Not one person we met in 𝐒𝐨𝐮𝐭𝐡 𝐀𝐟𝐫𝐢𝐜𝐚 was rude. Not one. What stood out most wasn’t just the wildlife, food, or the wine. It was the 𝐊𝐈𝐍𝐃𝐍𝐄𝐒𝐒. 𝐀𝐧𝐝 𝐢𝐧 𝟏𝟔-𝐝𝐚𝐲𝐬 𝐚𝐜𝐫𝐨𝐬𝐬 𝐬𝐚𝐟𝐚𝐫𝐢𝐬, 𝐯𝐢𝐧𝐞𝐲𝐚𝐫𝐝𝐬, 𝐚𝐧𝐝 𝐜𝐢𝐭𝐢𝐞𝐬, 𝐭𝐡𝐚𝐭 𝐬𝐚𝐲𝐬...
by Rich Keller | Oct 28, 2025 | 'One Word' Blog
‘One Word’: TRUST My ‘One Word’ this week is: TRUST 𝐀𝐭 𝐬𝐨𝐦𝐞 𝐩𝐨𝐢𝐧𝐭 𝐢𝐧 𝐥𝐢𝐟𝐞, 𝐲𝐨𝐮’𝐥𝐥 𝐟𝐢𝐧𝐝 𝐲𝐨𝐮𝐫𝐬𝐞𝐥𝐟 𝐢𝐧𝐜𝐡𝐞𝐬 𝐟𝐫𝐨𝐦 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐩𝐨𝐰𝐞𝐫𝐟𝐮𝐥 𝐚𝐧𝐝 𝐧𝐨 𝐥𝐨𝐧𝐠𝐞𝐫 𝐢𝐧 𝐜𝐨𝐧𝐭𝐫𝐨𝐥. That’s when you discover what 𝐓𝐑𝐔𝐒𝐓 really means. That truth hit me hard during our eight safari adventures over...
by Rich Keller | Oct 13, 2025 | 'One Word' Blog
‘One Word’: POTENTIAL My ‘One Word’ this week is: POTENTIAL 𝐘𝐨𝐮’𝐫𝐞 ‘𝐎𝐧𝐞 𝐖𝐨𝐫𝐝’ 𝐚𝐰𝐚𝐲 𝐟𝐫𝐨𝐦 𝐮𝐧𝐥𝐨𝐜𝐤𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥! At the heart of every personal brand is a 𝐜𝐨𝐫𝐞 𝐯𝐚𝐥𝐮𝐞, the number one quality you bring to every interaction that creates lasting impact. That core value...
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